Testimonials

Multinational IT corporation IBM uses long form content as a marketing strategy. Their most successful campaigns were delivered through long form. They have the same content

A big percentage of the long form content that this car company produces is not related in any way to vehicles. One of the articles highlights a young baseball pitcher that the company supports. It is a heartwarming piece of content that not only inspires others, but also promotes the social element of the motor company. Another famous way the firm has capitalized on long form content is in their piece titled 100 Years of Icons. (Here’s an example of Chevy’s long-form article on a local dealer’s website.) This article is a documentation of the Chevy’s journey and seeks to impress upon the reader what role the firm plays in American culture. An article like that makes Chevrolet customers feel proud to be part of a cultural product with a historical print. The title itself is very captivating and the content contains all the details of the key milestones the company has been through. Other brands have tried to emulate this template of long form content but with little success. This is because Chevrolet has a cult following and a large one at that.