TESTi 2 student
Qualcomm is a telecommunication company that has delved into long form content in all mediums. These include text, audio, and video. They offer branded video content that not only immerses the audience into the story but sensitizes them about the company’s products.
One piece of content is a short film where the audience follows a guy who wakes up to find his girlfriend missing. The short film utilizes the technology that the company makes.
In a separate piece, company representatives break the film down as they explain the technology to the audience. This is a making-of or behind-the-scenes content. One of the technologies that Qualcomm develops is the finger sensor and it gets to be portrayed in a non-technical way.